GENOA: US toy giant Toys 'R' Us has appointed Genoa-based PR agency HSL to handle consumer and business-to-business PR in Italy.
HSL pitched against three other agencies for the account and has been retained for two years. Since 1996, Toys 'R' Us has opened 12 stores in Italy, and HSL will help them launch two more this month, one in Palermo and one in Milan. 'We will promote the brand to the public and the business community,' said HSL general manager Renato Bodi.
