BOCA RATON, FL: The director of corporate communications at W. R. Grace has dismissed industry criticism that she is failing to prepare for the poor publicity that a new Disney drama will unleash.
A Civil Action, due for release on Christmas Day, will revisit Grace's role in the Woburn chemical spill which allegedly caused local children to develop leukemia.
Jane McGuinness defended her decision to counter the movie's message with a new web site by explaining that the audience the company must convince is not theatergoers but Grace's own staff.
'The key issue is employee morale. Grace is not an extremely well known company and its stock is not widely held, so we don't believe a blanket message is appropriate,' she added.
The web site presents evidence that the company did not contaminate the area's water and focuses on measures the company has since taken to prevent a similar incident.
Grace is also hosting employee meetings to discuss the film and it's impact, which will be videotaped and sent to company branches around the world.
- See feature on p16.