CBS leads networks in sweeps

CBS took the ratings crown at the end of the sweeps month, overtaking previous leader NBC for total numbers of households. NBC however beat Fox, its nearest rival in the key advertiser demographic 18-49 age group.

CBS took the ratings crown at the end of the sweeps month, overtaking previous leader NBC for total numbers of households. NBC however beat Fox, its nearest rival in the key advertiser demographic 18-49 age group.

NBC gained a 5.9 rating against Fox with a 5.7 rating. NBC saw a decline of 14% while other networks saw less significant declines, according to Nielsen Media figures for the November period. One of the biggest losses was Viacom's UPN, down 45%.

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