Questions & Answers

Formerly a journalist, Richard Sackley now handles PR for a native Indian reservation in California. He rides a sporting rollercoaster by supporting both the Chicago Bulls and Cubs, advocates hard work and speaks a smattering of Swahili. He may even sneak in a great American novel for good measure.

Formerly a journalist, Richard Sackley now handles PR for a native Indian reservation in California. He rides a sporting rollercoaster by supporting both the Chicago Bulls and Cubs, advocates hard work and speaks a smattering of Swahili. He may even sneak in a great American novel for good measure.

Describe the company you work for. I work at the tribal government office on the Cabon Band of Mission Indians reservation near Indio, California.

What do you do there? I handle all inquiries about the tribe from the media and general public; and editorial duties for the Cabazon Circle, a 20-page monthly tribal newsletter.

What is your proudest moment/greatest achievement? Being congratulated by Cabazon Tribal Chairman John James for my public relations efforts on California Proposition 5, the Indian Self-Reliance Initiative.

How did you get into PR? I segued from newspaper journalism into the PR field at the suggestion of several PR professionals who said I gave them valuable tips on working with journalists.

What would you do if you didn't do what you do? Write comedy and drama scripts for television.

Who do you most look like? A number of people over the years have told me I look like actor Timothy Hutton.

What is your favorite sport and who do you support? A tie between basketball and baseball. Chicago Bulls and Cubs.

What car do you drive? A nice and dependable emerald green 1992 Honda Accord EX.

Who or what do you hate most? Bigotry and discrimination.

What would you do on a desert island? Relax, get a nice tan and write the 'Great American Novel'.

What is your favorite book? How to Win Friends & Influence People by Dale Carnegie.

What newspapers do you read? Los Angeles Times, USA Today, The Desert Sun (Palm Springs, Calif.), and Indian Country Today.

Favorite TV shows? Larry King Live, A&E's Biography, Ally McBeal and Friends.

How many hours a day are you on the Internet? An hour a day.

What is your favorite web site? Amazon.com.

What are your hobbies? Weight lifting, walking, biking, basketball, tennis and collecting videos of vintage TV shows.

Name one thing about your past that people would be surprised to know about. While in college at Northern Illinois University, I studied Swahili as a foreign language.

What is your motto/philosophy? 'Life has a variety of things to offer, so find your niches and enjoy yourself'

What is the secret of your success? Work long hours, follow-up tasks, be honest with the news media and respond quickly to help meet their deadlines.

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