WAKEFIELD, MA: In response to the increasing use and importance of video and web technology in the field of public relations, hi-tech firm Rogers Communications has launched a new visual communications group.
The department, to be headed by group director of visual communications Angela Cincotta, will offer a full range of visual communications services, including VNRs, corporate video production and live webcasts.
Cincotta said public relations firms are working harder these days to access broadcast and the web.
'Print just doesn't do it anymore,' Cincotta told PRWeek. 'If you're seeking to communicate news to the public via the media, you have so many more options today with the Internet and broadcast. They are more efficient, more targeted and have a more consistent reach.'
PR firms can also 'multipurpose' video, Cincotta said, by pulling information from the company's web site onto the video, for example, or from the video into a client trade show or annual report.
'More and more clients demand this kind of technology,' she said.