ORLANDO: E-commerce solution provider World Commerce Online last week chose Orlando-based Noble House of Boston to handle the company's investor and financial relations, an account worth $500,000.
Noble House will be responsible for creating an awareness of the company inside the financial community and help in the acquisition of $5 million in additional capital, according to principal Harry Timmonds.
In addition to media relations, Noble House has developed an interactive CD-ROM that incorporates company financial information and digital video.
The per-unit cost of the 250,000-piece shipment is 90 cents, roughly ten cents less than a similar direct mail shipment, Timmonds said.
Besides being cost-efficient, the CD-ROM also allows Noble House to track investor responses. This is the first time Noble House has utilized such a strategy.
'With a direct mail drop, if (investors) don't respond we don't know if they saw it,' Timmonds said. 'With the CD, if they view it, we know it.'
In January, the Orlando-based World Commerce will launch an e-commerce network for the floral industry, entitled Floraplex, that links growers, wholesalers and floral retailers worldwide.
World Commerce Online hopes to create a virtual world trade center on the Internet by targeting business-to-business and business-to-consumer transactions online with its e-commerce technology.