DALLAS: The six-week-old merger of Alexander Communications and Ogilvy Public Relations Worldwide has already spawned three new branch offices.
Alexander Ogilvy Public Relations Worldwide had opened offices in Dallas and Boston within two weeks of the October 19 merger, and, launched a Los Angeles operation last week.
The company's new, six-person Dallas office is led by vice president Dawn Whaley, an Alexander veteran, and executive vice president and general manager Don Bartholomew.
Prior to this post Bartholomew ran Cunningham Communication's Austin office.
Technology Network, the company's largest public affairs client, also plans to establish a regional office in Austin relying on support from Alexander's Dallas staff, Whaley said.
Kate Messenger, formerly of Herald Communications in London, leads the Los Angeles office as vice president/general manager.
Six employees work out of an existing Ogilvy site.
Alexander Ogilvy is recruiting a general manager for the Boston office, Whaley said. Account Manager Sally Winship, formerly of MangoSoft, currently directs accounts and supervises five staff.
Future geographic expansion likely will occur overseas, as the newly-merged company takes advantage of established Ogilvy locations, according to Whaley.
'Our experience in establishing our third office in Denver just over two years ago enabled us to apply that model to Menlo Park (in Silicon Valley), Dallas, Boston and Los Angeles,' said president and CEO Pam Alexander.
She founded Alexander Communications, the 11 year old high-tech PR company acquired by Ogilvy. Clients include Hewlett Packard, Nortel, Ascend Communications and IBM Speech Systems.