New deals raise Vollmer profile in technology field

HOUSTON: Vollmer Public Relations has expanded its presence in the chemical, industrial and technological fields with last week's win of a technical consulting account, and with recent wins in the industrial and chemical sectors.

HOUSTON: Vollmer Public Relations has expanded its presence in the chemical, industrial and technological fields with last week's win of a technical consulting account, and with recent wins in the industrial and chemical sectors.

Vollmer was tapped to provide PR for IRM International, a Houston-based technical consultant. Shell Chemicals hired the firm to coordinate US media relations for the launch of three new products, and packaging supplier Kaneka Texas Corp. retained them to develop a comprehensive marketing program.

Potential functions range from communicating with regulatory and government organizations, to building brand awareness among end-users.

Alice Brink, Vollmer vice president corporate and financial relations, said: 'These sound like traditional PR activities, but the competition in these industries makes it important to think globally.'.

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