Mondo to 'reboot' and raise visibility

BERKELEY, CA: The publisher of cult magazine Mondo 2000 is looking to recruit a PR agency to get involved in a 'reboot' of the title.

BERKELEY, CA: The publisher of cult magazine Mondo 2000 is looking to recruit a PR agency to get involved in a 'reboot' of the title.

West Coast-based co-publisher Stephen Beck is planning to open an editorial and sales office in New York in order to relaunch Mondo 2000.

Beck is looking to recruit a co-publisher and a national ad director to help rejuvenate the title, which specializes in identifying the counterculture and spotting talent before it goes mainstream. The next issue will have an interview with director Oliver Stone along with articles on books and music.

The title, which has a following in Britain and Australia, has seen its print run shrink from a high of 120,000 to a recent figure of 70,000.

Beck wants a PR agency to help him raise the profile of the magazine, which costs $5.95 and is published quarterly. 'We want people to know we are still alive and kicking and will be holding a series of events, parties and reviews in 1999. We are basically looking for more visibility,' said Beck.

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