Vollmer sets up a Dallas office as its anchor account Sabre grows

HOUSTON: Vollmer Public Relations last week unveiled plans to buttress its North Texas and Oklahoma clients by opening an office in the Dallas-Fort Worth area.

HOUSTON: Vollmer Public Relations last week unveiled plans to buttress its North Texas and Oklahoma clients by opening an office in the Dallas-Fort Worth area.

The expansion was in large part dictated by the office's anchor account, The Sabre Group. While the firm had been doing PR for Sabre Interactive since 1995, the company recently added Sabre Travel Information Network (STIN), a unit which focuses on distributing information to travel agencies and corporate travel departments, to Vollmer's PR slate.

'They're a great client and a substantial account for us,' said senior vice president of marketing communications Carolyn Levy, who estimated the overall Sabre business at somewhere between $750,000 and $1 million annually. 'They said, 'We'd like you to be around.' It was a no-brainer that we'd try to accommodate them.'

The Dallas office will also allow Vollmer to better serve its regional clients, which include Alien Sport and AMC Theatres. 'Being in their backyard wasn't always necessary, but we think it will help extend what we're doing in the area,' said Levy.

As to whether the Dallas office might be the first step in a larger expansion scheme, Levy said the firm's existing and new accounts will dictate its future plans. 'We're not going to get into a growth-for-the-sake-of-growth mentality.'

Scheduled to open early next month, the Dallas office will initially be staffed by five employees. Levy and fellow Houston-based vice president Denisha Raulston will spearhead the move, with account executive Alicia Jones and assistant account executive Karyn Guth switching offices on a permanent basis.

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