SAN DIEGO: The Canadian Consulate has hired Stoorza, Ziegaus & Metzger's to promote the formation of strategic alliances between Canadian and California biotechnology companies.
The Canadian Consulate originally contacted the PR agency two months ago to assist with community and media relations.
SZM helped the consulate frame its message of forming strategic alliances between Canadian and San Diego biotechnology companies at a California business forum that occurred in late November.
'We did a community relations program that set up interviews for Canadian companies to meet with San Diego companies,' said Joleen Schultz Batstone, Stoorza, Ziegaus & Metzger VP.
Schultz Batstone said the firm is working on an event to ensure industry professionals are aware of the alliance. The final phase is for the agency to handle a media relations campaign for the consulate.
SZM's client portfolio includes Pacific Bell, Sempra Energy, Natus Medical, and the San Diego Padres.