Questions & Answers

One day at a political rally, a contributor asked political consultant Harris Diamond to help his company's image. The contributor went on to become Secretary of the Treasury. And Harris Diamond? He fell in love with PR and became the chairman and CEO of BSMG. Not bad for a lawyer.

Harris Diamond

One day at a political rally, a contributor asked political consultant Harris Diamond to help his company's image. The contributor went on to become Secretary of the Treasury. And Harris Diamond? He fell in love with PR and became the chairman and CEO of BSMG. Not bad for a lawyer.

Describe the company you work for. Sometimes it feels like United, Delta, and American.

What do you do there? You mean when I'm there.

How do you make a difference? Hire the right people for the right jobs.

What is your proudest achievement? Running the fastest-growing agency in the world for the past three years.

What is your most embarrassing moment? Driving a foreign car to pitch a US auto account and having to park six blocks away when I realized it.

How did you get into PR? I was a political consultant at a Democratic fund-raiser when a contributor asked if I could help his company with a problem. I went on to a career in PR. He went on to become Secretary of Treasury.

How did you get where you are today? A lot of sweat and a little luck.

What would you do if you didn't do what you do? I'm a lawyer so I'd probably have a sign outside a building 'J.D Barrister one flight up.'

What would you like to change about the PR industry? I'd like to be more respected for strategy.

What will be the next big thing to hit PR and why? Research tracking and measured results. Clients need to demand proof of what they're paying for.

Who will be the PR industry's next big hero and why? Ken Starr. He's taught us how to destroy a reputation in six years.

What book are you reading at the moment? A Civil Action

What newspapers do you read? All of them

What magazines do you read? All of them

What TV programs do you watch? News

What will you do when you retire? I don't plan to retire

What is your motto/philosophy? 'There is no Wednesday.' It comes from my days in politics.

What is the secret of your success? Understanding what 'there is no Wednesday' really means.

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