NEW YORK: Despite the growing importance of PR among Fortune 500 firms, New York PR professionals remain insecure about their image.
According to a survey released this month by the New York chapter of the PRSA the survey, PR practitioners appear to have a Rodney Dangerfield complex. Two-thirds of the respondents believed that PR does not have a good image and its professionals lack the same level of respect as other professionals such as doctors or lawyers.
However, also revealed in the survey was that nine out of ten found PR to be a self-satisfying and enjoyable profession and 68% felt proud when they described their job.
When asked to put his finger on the lack of confidence, chapter president Christopher Guidette said'We are victims of common wisdom and perceptions that may not be true,' 'Terms like spin and the use of PR, as a pejorative, colors practitioners,' he added.