PURCHASE, NY: Mastercard International has promoted David Ruth as its new head of global communications following the departure of Charlotte Rush.
Rush has left the company to accept a position with media technology company Ziff-Davis.
In the wake of her exit Ruth - who has been the company's vice president of public affairs since May 1997 - takes the top job. Formally he will be known as senior vice president of global communications.
Ruth will manage MasterCard's global communications activities, media relations, member communications, government relations, employee communications, consumer affairs, philanthropic and community affairs and thought-leadership platforms.
'We will do more outreach to the broadcast media,' he said, noting that the company also plans further influence-oriented media work, such as working in partnership with public policy organizations and consumer groups.
The company will continue focusing on differentiating itself in the global market place, Ruth said, adding that additional programs are planned for educating consumers on the responsible use of credit cards.
He told PR Week that his ascendence to the top job would not affect the company's relationship with its outside PR agency Shandwick.
Still, under Ruth's stewardship, MasterCard plans to implement additional communications activities, which could mean contract-based work for external agencies.
Prior to joining MasterCard, Ruth served as the former advisor on business policy to the Secretary of State and Under Secretary for Economic Affairs in the Clinton Administration from January 1995 to May 1997.
Before working at the Department of State, Ruth was a former executive at American Express where he worked in New York, London and Hong Kong for 11 years. He also managed international labor and social policy issues for the United States Council for International Relations.