BOSTON: The Collegiate Professional Basketball League (CPBL), based in Boston, has named Lexington neighbor Ingalls Public Relations as its agency.
Ingalls will provide strategic counseling, media and community relations services for the new men's collegiate professional league, scheduled to begin play in November 1999.
According to Dennis O'Connor, director of communications for the CPBL, the company met with four public relations agencies in New York and another agency in Boston before selecting Ingalls.
The CPBL will enable college-age players to play professional basketball and earn up to eight years of academic scholarship funding, to be used both during and after they play in the league. It will have teams in Boston, Chicago, Cleveland, Detroit, New York, New Jersey, Washington DC, and Philadelphia. Each team will be named after corporate sponsors, enabling the sponsors to generate brand awareness.
Last week, the CPBL announced Lycos has signed a three-year deal to become the league's first corporate sponsor. 'Team Lycos', based in Boston, is the first professional sports team in the US to have its naming rights sponsored by a corporation.
'No one's ever been down this path before,' said Jim Dorsey, senior vice president and managing director of Ingalls Public Relations. 'We're taking a risk with this start-up so we can be in on it from the beginning. We want the CPBL to be seen as the honest pay-for-play alternative to the NCAA.'.