BOSTON: Waggener Edstrom's New Media Group has scooped the Best PR Site in the 1998 WebAward competition.
A panel of judges including marketing professionals, design experts and webmasters placed the New Media Group ahead of scores of other agencies to win the second annual award, sponsored by the Boston-based Web Marketing Association.
The site, which allows clients to preview work in progress and to work through the approval process on-line, was considered by panelists to have done an outstanding job of bringing business and commerce values to the internet.
William Rice, president of the Web Marketing Association, said the standard of entries in the PR category had improved in the past 12 months as agencies realized the power of the Internet. 'What would have excelled last year would only have been acceptable this time,' he said.