Questions & Answers

Adrienne Rhodes would like us to point out that she started this questionnaire at 8pm. To fill it in meant skipping dinner, puffing on a Newport cigarette, sipping hot tea with milk and 'half-listening' to New York One.

Adrienne Rhodes would like us to point out that she started this questionnaire at 8pm. To fill it in meant skipping dinner, puffing on a Newport cigarette, sipping hot tea with milk and 'half-listening' to New York One.

Describe the company you work for? The New York Daily News is a New York institution: the leading daily tabloid newspaper in the nation. There are four editions published daily. Anyone who visits around 4 pm might not receive a hardy welcome.

What do you do there? We, PR people, are experts in garbage pick up.

That makes us valuable, because very few people have the combination of patience, and skill to do what we often must do. My primary task is to heighten the Daily News presence through earned media coverage.

What is your idea of perfect bliss? Perfect bliss is laying on a beach on a Caribbean Island close to sundown with a tropical cocktail that has a double heaping of 100 proof rum, a walkman playing old Motown love songs and the man of my dreams by my side - after helping the Daily News claim another Pulitzer Prize.

What is your proudest moment/greatest achievement? When the Governor of the State of New York selected me to be a recipient of the Martin Luther King, Jr Living the Dream Award, he validated a very personal goal of mine.

Who do you most look like? People often mistake me for Oprah. They're usually tourists.

What will be the next big thing to hit PR and why? The more technologically advanced society becomes, the more humanitarian PR programs will become.

I think we'll find people needing people more than they need electronics.

Who or what do you hate the most? Richard Johnson of the New York Post's Page Six often calls on deadline about incidents in the personal lives of my bosses. A little lead time could work to everyone's benefit.

With which historical figure do you identify? In some ways I have attempted to emulated the qualities I have found to be most appealing in admirable historical figures - everyone from Socrates to DuBois to McLeod Bethune to Martin Luther King to Oprah.

What would you do if you didn't do what you do? Maybe there is a place for someone like me in the political arena.

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