JVC names R&J as PR firm

PARSIPPANY, NJ: JVC has chosen R&J Integrated Marketing Communications as its PR agency of record, formalizing a relationship that has existed for three years.

PARSIPPANY, NJ: JVC has chosen R&J Integrated Marketing Communications as its PR agency of record, formalizing a relationship that has existed for three years.

In addition to working for JVC on a project basis, R&J has also handled PR for sister company JVC Professional Products for the past eight years.

'It just made sense to formalize the relationship,' said Nancy Fleming Bird, JVC manager of corporate communications.

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