WASHINGTON DC: Cynthia Hudson joins the growing list of women running top Washington PR firms, following her appointment as head of Burson-Marsteller's US Public Affairs Practice.
Hudson, 39, replaces Ken Rietz who recently was named chief executive officer of the agency's European Region.
In addition, Hudson will be the acting manager of the Washington DC office, a position formerly held by Sheila Raviv who now is head of the company's worldwide Constituency Practice. Hudson officially begins her duties January 1. The Public Affairs Practice is the largest in the agency with more than 150 employees throughout the country and billings of $35 million.
Hudson, formerly Public Affairs Practice Leader, joined the firm in 1996.
She was communications advisor to the Public Agenda Foundation in New York where she developed programs to help the media explain complicated issues to the public. Prior to that position, she served as press secretary to Rep.
Jim Slattery (D-KS) and as a communications advisor on the Dukakis-Bentsen and Mondale-Ferraro presidential campaigns.
Hudson said she plans to expand the practice through the addition of senior-level PR and public affairs professionals. 'We'll look for people in the political arena, from Congress, the administration, state campaigns and journalists who have covered the issues,' she said.
She hopes to increase billings 'significantly.' Geographically, the Public Affairs Practice will expand in New York, Chicago, the West Coast, Texas and Florida.
Sheila Raviv Head of Burson-Marsteller's Worldwide Constituency
Torie Clark President, Bozell Eskew
Jennefer Hirshberg Chief executive officer, Capitoline International
Lorraine Thelian Director, Ketchum Public Relations
Marcia Silverman President, Ogilvy PR Worldwide.