NEW YORK: Pfizer has enlisted Viagra poster boy Bob Dole to spearhead a public awareness campaign for men's health issues.
Pfizer director of communications Andy McCormick claimed the campaign will focus on men's health issues, rather than further hype Viagra. It will include talks with physicians, international appearances and public ads about impotence.
Following Dole's announcement on CNN that he had taken part in clinical trials for Viagra, many people began to consider him the drug's unofficial spokesperson. McCormick insisted, however, Pfizer had no idea of Dole's participation. 'When we learned about it, having him as a spokesperson for erectile dysfunction and other conditions seemed a natural fit.' No other spokespeople were even considered.