KIRKLAND, WA: Hi-tech PR agency MorseMcFadden Communications has changed its name, added a new partner, opened a second office and is touting its new 'digital storytelling' capabilities.
Now called Rolling Thunder Marketing, the agency has appointed Ken Harper as chairman, responsible for its new office in Portland.
'We are expanding our capabilities and placing digital storytelling at the core of our new media marketing practices,' said Harper, a 10-year Intel marketing veteran.
For corporate digital storytelling, Rolling Thunder is affiliating with Dana Atchley Productions in San Francisco, whose clients include Coca-Cola and PriceWaterhouseCoopers.
'With the Web, all marketing is communications, and PR is a form of something we all do - storytelling - the digital difference being that the audience participates,' Harper said. 'Advances in technology mean digital storytelling will help corporations build communities of customers who will in turn indirectly 'sell' products and services to prospects by virtue of the experiences that are told and responded to on the Web.'
Rolling Thunder has 18 employees and $1.4 million in 1998 billings. Bob Morse is CEO and Dan McFadden is president. Clients include Intel and Tetra International.