Bell South set to hire Ketchum for its Panama base.

PANAMA CITY: Bell South Panama has narrowed its search for a public relations firm down to the local Ketchum affiliate, according to Juan Jose Berberian, director of marketing for Bell South Panama, although he cautions that the deal is 'still in the Jell-O stage' and nothing is official.

PANAMA CITY: Bell South Panama has narrowed its search for a public relations firm down to the local Ketchum affiliate, according to Juan Jose Berberian, director of marketing for Bell South Panama, although he cautions that the deal is 'still in the Jell-O stage' and nothing is official.

Ketchum handles work for Bell South in Latin America out of its Atlanta office and is currently negotiating the expansion of the account in the region on a country-by-country basis, say people familiar with the situation.

While Bell South Panama considered Ketchum's relationship with its parent company in its agency bid, the final decision is solely up to the local marketing team.

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