GBSM makes first foray into PR with Charney takeover

Integrated communications firm GBSM has acquired its first PR agency, Charney Bergner Public Relations, and is hungry for more acquisitions.

Integrated communications firm GBSM has acquired its first PR agency, Charney Bergner Public Relations, and is hungry for more acquisitions.

Michele Charney, who left Servoss Charney last April to start her own firm, will head Charney/GBSM, the new subsidiary of Denver-based GBSM.

Charney, who specializes in issues management, crisis communications and media relations, brings with her 13 clients and billings of around $200,000.

Charney said joining GBSM will allow her to handle national clients more efficiently. GBSM founding partner John Baron said Charney will be involved with 30 clients 'right off the bat.'

'Four years ago we decided, rather than hand off our PR or advertising work, to develop them internally,' Baron said. 'We were looking for a small firm with a reputation for high-quality work, and for someone who is a good cultural fit with our firm.'

And the Charney Bergner acquisition is only the first step in a larger effort to expand its PR business. 'It would not surprise me if we were to acquire one or two other (PR) firms in the next 18 months,' Baron said.

GBSM will have PR fee billings of around $6 million this year.

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