Coffin's strategy pays off, brings in TrimFast account

Investor relations firm Coffin Communications Group has won the TrimFast Group's IR account.

Investor relations firm Coffin Communications Group has won the TrimFast Group's IR account.

Coffin Communications will work with TrimFast, a Nasdaq-traded provider of nutritional supplements, to strengthen its profile in the retail brokerage industry, according to Sanjay Sabnani, president of Coffin Communications.

In addition to being a good audience for enhancing awareness of the company in the investment community, Sabnani said stressed-out stock brokers from two overlapping generations - Generation X and baby boomers - represent potential customers for the company's nutrition products. 'I think there is a good overlap; the brokers we want to go after are a good customer demographic for TrimFast.'

TrimFast manufactures and distributes products targeted to health-and fitness-conscious consumers. Some of the company's products are similar to current nutritional products already on the market, but Sabnani said the firm plans to develop a game plan for differentiating TrimFast's various proprietary formulations, such as Immune Blast, as part of its IR communications strategy.

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