Motorola's Automotive Component Computer and Energy Sector (ACCES) handed an eight-week internal positioning assignment to Alexander Ogilvy, and will hold a review for a PR agency of record this quarter.
Anne Steussy, director of PR and marketing communications for the $2+ billion product sector, would not disclose details of the project or the upcoming review, and said only that Alexander Ogilvy had been hired for a 'positioning project primarily for internal audiences.' But the assignment, which began in mid-December, will probably include renaming the sector and looks likely to make Alexander Ogilvy a leading contender when the account comes up for review.
Don Bartholomew, executive VP and general manager for the firm's Dallas office, said 'our not-so-hidden objective' is to do outstanding work and thus gain 'a leg up' on any other firms that try to land the account.
Managing director Ann McCarthy will lead the Ogilvy team, based in Chicago.
Bartholomew said Ogilvy's Workchange Management service, which helps companies work through functions of change, will be 'interwoven with what we're doing.'
Headquartered in Illinois, ACCES is comprised of four major businesses and employs 13,000 people at 23 manufacturing locations in the Americas, Europe and Asia. The businesses design, develop and manufacture component products and systems, including automotive and industrial electronics, printed circuit boards, ceramic electronic components and battery systems for portable electronics.