LOS ANGELES: Entertainment giant Warner Bros. is losing two experienced PR executives to network TV programming departments.
WB television VP of prime time publicity Janice Jones has switched roles within the WB organization, starting as director of current programming last Monday. David Staph, WB studio SVP for publicity, advertising and promotions, is joining CBS as SVP, current programming.
The appointment of PR professionals to programming positions is unusual in the entertainment industry. The job changes, however, illustrate the value of communication and marketing skills to creative industries.
Jones said her relationships with writers and producers who she had worked with helped make her attractive to the programming staff.
'Working with the programming was fantastic,' she said. 'I wanted to be part of the creative process. People were very supportive and offered me an incredible opportunity just as I was about to renew my contract as a PR.' She will report to John Litvack, SVP of current programming.
During her career, Jones has promoted some of the biggest hits on TV.
She worked on Beverly Hills 90210 while at Fox and on Friends while at NBC.
Jones has spent the last 13 years in PR. Her former duties will be shared by the press department.