North Light lands public affairs vet to run new group

COLLEGE PARK, MD: North Light Communications has selected Tim Ayers to be president of its new public affairs unit.

COLLEGE PARK, MD: North Light Communications has selected Tim Ayers to be president of its new public affairs unit.

Ayers said he has come to North Light to 'beef up the public affairs and PR end' of the agency, which specializes in consulting for clients that include US Airways and the American Institute of Physics.

Formerly VP for communications at the Cellular Telecommunications Industry Association, Ayers is working to direct North Light's new unit toward an emphasis on the telecommunications issues.

Ayers told PRWeek that the the Federal Communications Commission will soon issue its final regulations on the section of the 1996 Telecommunications Act governing telecom services to the disabled. He expects the ruling will require companies to be demonstrably active in their outreach to the disabled. North Light Public Affairs, he stresses, can perform the roles of communications counselor and intermediary.

'We can be most helpful to companies by helping to target those individuals with disabilities and the organizations that represent them, and by involving those individuals in product development and evaluation,' Ayers said.

A former public affairs director for the Legal Services Corporation, Ayers also worked in local government and later became director of marketing for the state of Maryland.

Ayers spent the last three years at CTIA. His successor is Christina Martin, who served as press secretary for Newt Gingrich during his tenure as Speaker of the House of Representatives.

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