INTERNATIONAL NEWS: Burson bolsters Swiss presence

LONDON: Burson-Marsteller has consolidated its PR operations in Switzerland, buying the remaining 30% of shares in Swiss partner Jaggi Communications.

LONDON: Burson-Marsteller has consolidated its PR operations in Switzerland, buying the remaining 30% of shares in Swiss partner Jaggi Communications.

The new company, with offices in Zurich and Bern, will be known as Burson-Marsteller AG. The value of the transaction was not disclosed.

'As a financial and diplomatic center in Europe, Switzerland is of strategic importance to us,' said Burson chief executive Chris Komisarjevsky in a statement. 'The partnership between the two firms has been successful, with strong growth among national and multi-national clients.'

Burson counts Roche Holding, Novartis and SmithKline Beecham among its blue-chip healthcare clients in Switzerland. Public affairs clients include the Swiss Ministry for Defense, Civil Protection & Sports and Airport Zurich.

Established in 1971 by Swiss PR executive Dieter Jaggi, Jaggi Communications is one of Switzerland's top PR firms. In 1997, Burson acquired 70% ownership in its stock, providing access to offices in Zurich and Bern, as well as closer proximity to the Swiss financial markets and the pharmaceutical and life sciences industries.

'The integration will bring benefits to clients through increased resources and access to a global network,' said Jaggi.

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