Hewlett-Packard taps hi-tech KMC

SEATTLE: Proving the power of boutique firms in the so-called dot.com realm, tiny Bellevue-based KMC Group recently won a lucrative piece of business from Hewlett-Packard.

SEATTLE: Proving the power of boutique firms in the so-called dot.com realm, tiny Bellevue-based KMC Group recently won a lucrative piece of business from Hewlett-Packard.

KMC will handle PR and Internet marketing efforts for HP's new DeepCanyon e-publishing service. A division of HP's Seattle-based Digital Document Services group, DeepCanyon provides industry news, market research, and competitive information.

Sources said hi-tech giant Copithorne & Bellows, which handles several other divisions of HP and has a Seattle office, was also up for the account.

However, C&B/Seattle GM Will Ludlam denied involvement in the review.

Previous online marketing experience likely gave KMC the edge with DeepCanyon.

'This firm has a proven record in building new categories, a solid reputation with Internet media and the expertise to make this site a success,' said HP marketing communications manager Deirdre Devlin.

KMC, which posted revenues of dollars 1.2 million in 1998, has created Web marketing campaigns and online promotions for clients such as MSHOW.com and Metawave.

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