GCI nails dollars 3m in new brand work

NEW YORK: The GCI Groups marketing practice has picked up over dollars 3 million in new business and has split into four divisions to manage surging growth.

NEW YORK: The GCI Group's marketing practice has picked up over dollars 3 million in new business and has split into four divisions to manage surging growth.

Coming on the heels of its dollars 2 million British Airways global win (PRWeek, May 31), GCI has scored a bevy of consumer accounts. The work includes two new national brands from Procter & Gamble, Starwood/W Hotels, United Distillers Vinters, the Mexican launch of Hasbro's Furby, Sola Optical, a project from Hess, Eagle Foods subsidiary RealLemon and SkyMall.

GCI beat Edelman for the mid-six-figures Starwood/W account, which involves global branding for 'W' branded hotels in major US cities. United Distillers Vinters chose GCI over Ketchum to handle West Coast branding. Petaluma, CA-based lens maker Sola Optical selected GCI over Porter Novelli to be its agency of record for a dollars 1 million-plus consumer awareness account.

In the past two years, GCI's North American marketing practice has grown to encompass 25% of the firm's revenue on the continent. EVP/MD Carla Stanmyre projects 70% growth from the practice this year.

To better handle the growth, GCI has split the marketing practice into four groups: travel and leisure, lifestyle marketing, multicultural marketing and consumer technology.

GCI wooed Joseph Panetta away from Dan Klores Associates to lead the lifestyle marketing group.

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