BM creates Year 2000 crisis units

NEW YORK: Burson-Marsteller has established a network of 24 'communications command centers' as part of its Y2K readiness activities.

NEW YORK: Burson-Marsteller has established a network of 24 'communications command centers' as part of its Y2K readiness activities.

The centers, located in Europe, Asia and North and South America, will be manned around-the-clock by crisis communications pros during the hours leading up to and following the stroke of midnight on January 1, 2000.

At least 140 staff will be pooled into the unit, managing crises as they emerge.

'Y2K has the potential to be a major disruption for companies, even if not a single computer malfunctions,' said worldwide CEO Chris Komisarjevsky. 'That's because the Y2K bug is no longer just a problem of technology, but one of business management.'

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