MIAMI: DC legal consultancy Kinsella Communications has charged The Jeffrey Group with making Holocaust survivors and their heirs in Latin America aware of their right to pursue claims in the dollars 1.2 billion settlement with Swiss banks.
The agency, which has been working informally with Kinsella since the settlement was announced, plans on targeting key media outlets within these countries geared towards Jewish populations.
In Argentina, for instance, the agency has worked with Alef Network, a 24-hour Spanish language TV station aimed at Jewish audiences, to deliver the Holocaust claims message. In Brazil, which boasts the second-largest Jewish population of all countries in the region, the firm has worked with The Association of Holocaust Survivors and The Israeli Federation of Brazil.
Other Latin America countries The Jeffrey Group will focus on include Mexico, Chile, Uruguay and Venezuela.
More than 30,000 claimants settled out of court with Swiss banks for dollars 1.2 billion last August, and the settlement included a provision that as many Holocaust victims and their heirs as possible be informed of their right to claim a piece of the settlement pie. Under the arrangement's terms, Swiss banks Credit Suisse and UBS AG put dollars 250 million in escrow for the first installment of payments.