Ingalls cuts back its PR offering in wake of buyout

BOSTON: In the wake of its acquisition by Holland Mark Martin Edmund (HMME), the future of PR at Ingalls seems short-lived.

BOSTON: In the wake of its acquisition by Holland Mark Martin Edmund (HMME), the future of PR at Ingalls seems short-lived.

While Ingalls?one of New England's largest integrated agencies?is not entirely eliminating PR functions, it will no longer specifically implement PR programs.

'We will continue to offer public relations as part of an integrated solution,' said Ingalls chairman Bink Garrison. 'But we will align ourselves with other PR firms when it comes to execution.'

The agency has reportedly contacted outside firms to build alliances in technology, telecom and consumer PR, although Garrison declined to name the agencies. Ingalls does not expect any of its PR clients, which include Teradyne and Rural Cellular, to be affected by this decision.

According to Garrison, Ingalls has not had a large PR department for several years, which he attributes to 'natural attrition.'

The agency restructured last May, eliminating its six individual business groups (including advertising and PR) to create an integrated brand team.

Though Ingalls PR director David Swaebe has left the firm to join Wenham, MA-based Mullen as an account supervisor, Garrison said his decision to leave the agency had nothing to do with the acquisition. However, there are currently no plans to replace him.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in