LOS ANGELES: NewStar Publishing and Internet Services, which uses GS Schwartz & Co. in New York for IR and most of its PR services, has tapped the Inter-active Agency (iAgency) for the launch of its Audio-Universe.com web site.
NewStar, a division of NewStar Media., enlisted the firm to promote the site both online and offline. Audio-Universe.com markets a vast array of audio books.
iAgency president Tony Winders described the agreement as 'about a low-six-figure deal' encompassing 'a 50-50 split between PR and online marketing.'
According to Winders, the PR prong entails mostly interactive PR, including pitching online media outlets.