iAgency scores a six-figure launch

LOS ANGELES: NewStar Publishing and Internet Services, which uses GS Schwartz & Co. in New York for IR and most of its PR services, has tapped the Inter-active Agency (iAgency) for the launch of its Audio-Universe.com web site.

LOS ANGELES: NewStar Publishing and Internet Services, which uses GS Schwartz & Co. in New York for IR and most of its PR services, has tapped the Inter-active Agency (iAgency) for the launch of its Audio-Universe.com web site.

NewStar, a division of NewStar Media., enlisted the firm to promote the site both online and offline. Audio-Universe.com markets a vast array of audio books.

iAgency president Tony Winders described the agreement as 'about a low-six-figure deal' encompassing 'a 50-50 split between PR and online marketing.'

According to Winders, the PR prong entails mostly interactive PR, including pitching online media outlets.

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