Auto giant Saturn has always been fairly clever (or goofy, depending on how you look at it) at generating PR. This year, they've gone so far as to plan a summer vacation for millions of Saturn owners.
Company officials expect tens of thousands of Saturnites to descend on its 1999 Saturn Homecoming at the company's manufacturing facilities in rural Tennessee later this month. Needless to say, Saturn?which has received almost 20,000 RSVPs for the event?anticipates getting miles of publicity exposure from the homecoming.
'From a PR standpoint, we recognize that the news media is very interested in this event,' said Bill Betts, manager of corporate communications at Saturn, adding that CNN, The New York Times, and The Wall Street Journal have all expressed interest in covering the event.
For New Yorkers and Saturn owners Jodi Nobriga and Willy Vigar, the homecoming represents the event of a lifetime: they're getting married in grand, automotive style. 'What could be more adventurous than driving across the country and getting married in tiny Spring Hill?' Nobriga asked.
Prior to the event, five caravans of Saturn owners from Boston, Miami, Minneapolis, Seattle, and Los Angeles will begin the trek to the homecoming, which features a special production focusing on Saturn's history and philosophy.
The show will even make use of actual Saturn car parts as musical instruments.