Diary: Bank opts not to show the money

Germans do beer, they don't do comedy and apparently they don't do outside-the-box PR, either.

Germans do beer, they don't do comedy and apparently they don't do outside-the-box PR, either.

As part of a 'tribute to capitalism,' German film director Christoph Schlingensief had planned to throw 100,000 marks (dollars 53,000) off the Reichstag parliament as entertainment for 200 top managers attending a seminar at the central Berlin landmark.

But stodgy sponsor Deutsche Bank failed to find the entertainment value in the PR stunt, and fired Schlingensief after it caught wind of his plans.

Schlingensief had told a German magazine that the giveaway was part of a cultural event. 'Money is the only thing that really gets people moving,' he said. 'We'll throw the money away and you can pick it up. That's culture for the masses.' That's our kind of culture.

Schlingensief had planned to use his entire 100,000-mark budget for the stunt. Talk about throwing your marketing dollars away.

If he ever tires of directing, there's probably a few PR firms out there who would give him a shot.

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