PALO ALTO, CA: In a move to beef up its upper-level management ranks, Cunningham Communications has added three new VPs to oversee several of the agency's most important accounts.
The firm plucked Antonia Lantz Inman from Cyberspace Public Relations, Hamish Forsythe from Silicon Valley software supplier CastaLink, and Margaret Mathis from Access Communications.
Inman will serve as VP on the Hewlett-Packard account. Her hiring ends a six-month-long search to replace Kelly LeBlanc, who left the agency for personal family reasons. HP represents a huge piece of business for Cunningham, which handles the company's enterprise systems division, among other business units.
Forsythe will lead Cunningham's Cisco Systems account team. As a VP within the agency's momentum positioning group, he will attempt to position the company as the leader in Internet networking. This is the first PR-specific job for Forsythe, who is best known in Silicon Valley circles as the founder of mFactory (which has since been sold to Quark). Forsythe replaces Joan Stone, who has rotated to another spot within the agency.
Mathis will serve as VP of the consumer group, which handles clients such as General Magic and RealNetworks. She is a seasoned agency pro whose resume includes posts at Burson-Marsteller and Hill & Knowlton. Mathis replaces Bob Finlayson (see p4), who has moved to Blanc & Otus.