BRIEFS

WARRENSBURG, MO: Twistee Treat, an ice cream store franchiser, has retained Molesworth Associates to handle PR, IR and promotion of the company's marketing and franchising programs.

WARRENSBURG, MO: Twistee Treat, an ice cream store franchiser, has retained Molesworth Associates to handle PR, IR and promotion of the company's marketing and franchising programs.

MINNEAPOLIS: National Computer Systems has named Maggie Knack director of IR. She was previously manager of investor and PR at Chronimed.

CHICAGO: Golin/Harris International has named Brian Beck VP of finance. He had been controller at Perkins & Will (Chicago), an architecture and interior design firm.

SPRINGFIELD, MA: Massachusetts Mutual Life Insurance has promoted Eustis Walcott, head of the company's corporate communications division, to SVP/executive officer.

NEW ORLEANS: Hilton has chosen Zehnder Communications as its marketing partner for its new DFW Lakes Executive Conference Center. The agency will develop collateral materials and coordinate PR.

FARMINGTON HILLS, MI: The Michigan Society of the American Institute of Architects has named Marx Layne & Company as its PR agency of record.

The 2,000-strong AIA/Michigan focuses on education, public advocacy, and fellowship activities.

GOLDEN, CO: View Systems has retained Columbia Financial Group to handle its PR and broker relations. View Systems develops software for storing and transmitting digital cinematic images.

IRVINE, CA: emaildirect has retained Lages & Associates as its PR agency of record. The firm will help emaildirect with the launch of Value-mail, a subscription-based, personalized e-mail service that delivers customized incentives and coupons.

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