DES MOINES: Full-service shop Zimmerman, Laurent & Richardson (ZLR) has added to its PR arsenal, acquiring the West Des Moines-based Reputation Management Group (RMG).
The acquisition gives ZLR a substantially greater presence on the Midwest PR scene. The firm's capitalized PR billings are now likely to exceed dollars 2.5 million in 1999.
RMG president and sole shareholder Jeff Huggins assumes the title of SVP and director of PR, and will serve on ZLR's board of directors.
'Strong public relations capabilities are essential to our agency,' said ZLR president Louis Laurent in a statement. 'Jeff's leadership will strengthen and expand these capabilities.' Added Huggins, 'Teaming up with a proven winner was a great way to accelerate our business development.'
Among the key PR clients for the firm are the Consulting Engineers Council, the Iowa Department of Transportation and Riverboat Development Authority.