CINCINNATI: Procter & Gamble has handed Fleishman-Hillard's international communications unit a major piece of its Hispanic PR business.
A P&G spokesperson confirmed the assignment but stressed that F-H would be one of several PR firms working on the company's Hispanic business.
F-H officials referred all requests for comment to P&G.
Maria Molina, a manager in P&G's Hispanic PR division, said the consumer goods company?which produces everything from Pampers diapers to Crest toothpaste?is expanding the number of agencies it works with on Hispanic PR. Porter Novelli and GCI Group are two of the other agencies involved with Molina's division, and others are likely to be added.
'The Hispanic market is a growing segment of our population and certainly one we will devote attention to,' she said.
F-H's P&G business will be spearheaded by its Miami office and likely will involve national work in the area of Hispanic corporate communications.
Other offices likely to get involved in the P&G business are those in Dallas, Milwaukee, and New York.
P&G is grouping marketing and communications efforts for roughly 12 brands under one organization in San Juan, Puerto Rico. F-H officials hope the P&G assignment will translate into more Hispanic business from other companies.
The firm won the work after a presentation in San Juan to a P&G Hispanic business communications committee in late June.
P&G announced quarterly sales of dollars 9.2 billion and net earnings of dollars 1.04 billion in its latest reporting period, its fiscal third quarter ending in March.
CEO Durk Jager told security analysts last month that the company is targeting sales growth of between 6% and 8% annually and wants to reach the dollars 70 billion sales level by its 2005-6 fiscal year. Sales in the first nine months of its current fiscal year reached dollars 28.7 billion, a 3% gain, with earnings of dollars 3.35 billion for the period.