WASHINGTON, DC: Nissan North America has shifted responsibility for its DC lobbying activities over to one of its top communications pros.
Jason Vines, VP of corporate communications, will be taking on the added responsibilities of overseeing one of Nissan's key lobbying outposts. He replaces Timothy MacCarthy, who is retiring but will remain an informal consultant to the automaker's DC office.
Vines will become a PR commuter, traveling between his home in Detroit, Nissan's Gardenia, CA, headquarters, and Washington.
Nissan has been on a PR roll of late, getting positive media coverage for its new Xterra sport utility vehicle and Frontier pickup truck. Automotive News, a major industry trade publication, named Vines to its all-star team recently for his work on Nissan's 'Back-to-Basics' PR campaign.
The company has gone from a dollars 787 million loss in 1997 to a dollars 40 million profit in the fiscal year ending March 31. Nissan and Vines still have their work cut out for them, though. Nissan's US market share now stands around 3.6%, down from 5.2% in 1995.
Vines' car-industry roots trace back to the time he spent in PR at Chrysler.
He is credited by Detroit PR pros with bringing to Nissan the same PR flair once used at Chrysler?for example, staging elaborate product rollouts at annual trade shows. He joined Nissan as VP of corporate communications in 1998.