PHILADELPHIA: The electronic highway may well prove the ideal path to better PR for the Republican Party.
At last week's meeting in Philadelphia, the Republican National Committee (RNC) unveiled plans to make the Internet a central component of its communications strategy, revealing the blueprint for its e.GOP project.
The RNC immediately installed Kim Nolan as director of online communications for e.GOP. A former assistant news director with the USA Radio Network in Dallas, Nolan is one of the new breed of webmasters who boasts a communications background.
Statistics from a Pew Research Center survey completed earlier this year show it makes sense for the GOP to organize on the Web. Internet users prefer the GOP to the Democrats by a 34% to 25% margin.
E.GOP looks to be a comprehensive communications resource. The RNC will start 'solocasting' live GOP news conferences to the news media and state parties.
PoliticsOnline president Phil Noble, who monitors e-politics, says the Democrats, under new chairman Joe Andrew, have an edge over the GOP in using e-technology as part of their PR efforts. But the edge is not permanent, Noble added, because 'technology is like the arms race: no one ever has a permanent advantage.'