DIARY: Auto giants shift car PR to new low

While Detroit automakers pride themselves on being at the cutting edge when it comes to transportation technology, they seem to be having some problems keeping up with the World Wide Web and its use as a media contact tool.

While Detroit automakers pride themselves on being at the cutting edge when it comes to transportation technology, they seem to be having some problems keeping up with the World Wide Web and its use as a media contact tool.

The media contact page on DaimlerChrysler's web site, is outdated in terms of the people listed and gives an incorrect phone number for the prime media contact. It also includes a misspelling of the word 'personell' (personnel). A spokesman said the company is working to update the page.

Ford's media contact page is simply inaccessible from most search engines.

As for General Motors, it's unclear whether the company even has a functioning media Web site. No web site is listed for the company in the 1999 edition of the Automotive Press Association Directory, widely regarded as the Detroit journalist's bible.

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