SACRAMENTO: California independent Deen & Black last week announced four new contracts worth nearly dollars 4 million in billings.
In the most noteworthy of the wins, the California Public Utilities Commission chose Sacramento-based D&B over three ad agencies for its dollars 4.5 million Universal Lifeline Service campaign.
According to D&B principal Robert Deen, approximately dollars 2 million will be allocated to non-PR activities such as media buys and community grants.
The account will be handled out of D&B's San Francisco office and helmed by partner Alicia Ritter.
The agency also inked a deal with the Los Angeles Police Department to launch its new non-emergency phone number. The LAPD contract earmarks about dollars 112,000 for research and planning and another dollars 300,000 for implementation.
Black is also the lead contact for the San Diego-area Olivehain Municipal Water District, which awarded its dollars 100,000 consumer education campaign to D&B.
Finally, Sacramento County tapped D&B for a dollars 400,000 home pesticide campaign.