'One-of-a-kind' crisis software calculates impact

SCHAUMBURG, IL: Can a software package guard a company's hard-earned reputation?

SCHAUMBURG, IL: Can a software package guard a company's hard-earned reputation?

SeNet, a firm that provides reputation management software and solutions, thinks so. The Schaumburg, IL-based company has introduced the Ki4 Reputation Management Software, which SeNet claims is a one-of-a-kind tool that not only records incidents that affect a firm's reputation, but also measures the impact of these events.

According to president Jim Kartalia, Ki4 allows any employee of a company to record an incident that might prove embarrassing ? anything from a sexual harassment charge to a customer complaint. The software then 'grades' the impact of the incident, using guidelines previously supplied by the company.

At the end of the day, the program takes all the incidents and calculates a 'reputation index' for that particular day, which can be viewed by the firm's PR director, CEO or any other executive. The company can then take steps to address the situation.

'Usually when there's a reputation time bomb, the executive will say that he didn't get the information in time,' Kartalia said. 'This software won't prevent a crisis, but it will certainly create a situation where executives are on the outlook for incidents that could have an impact, no matter from what department.'

SeNet is charging dollars 950 per 'seat,' or per PC, for the program, and offers a 60% discount after the fifth PC.

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