NEW YORK: Medialink has created another tool for the modern PR pro's arsenal: a web-based TV news monitoring service, NewsIQ.
The service automatically scans TV news broadcasts and reports back to service subscribers any mention of clients, competitors or other relevant information, based on keywords that the user has input into NewsIQ.
'If crisis news has just broken, you can get a quick snapshot of how it is being covered in the media,' explained Greg Jones, Medialink VP of marketing communications.
John Morgan, VP of new business development at Medialink, said newscasts are fully searchable using NewsIQ within the first five minutes of airing.
Additionally, clients can configure the service for e-mail whenever a keyword is mentioned. 'Corporate communicators with access to the database will be able to do a search on any phrase they want on a near real-time basis,' he said.
NewsIQ employs technology that captures the text of closed-captioned newscasts through a network of 54 data collection servers. The service differs from traditional TV monitoring methods, which have relied on mailed video tapes and manual transcripts.
PR pros who want try out NewsIQ can access the service on a trial basis through Medialink.com. It will be launched in late summer with an annual cost of dollars 9,500.