NEW YORK: The Knight/Trimark Group (KTG), a Nasdaq market maker, has shaken up its PR presence, replacing its AOR, The Financial Relations Board (FRB), with Edelman.
The move comes hot on the heels of the hiring of Margaret Wyrwas, formerly a senior managing director at Hill & Knowlton. Wyrwas, named VP of corporate communications and investor relations, first came in contact with KTG when she pitched for the company's business during her H&K tenure.
KTG declined to discuss its decision to replace FRB, but sources indicate the company believes Edelman is better suited to increase its profile in the financial community.
Since Knight/Trimark's IPO in July of 1998, the company's market capitalization has grown from dollars 800 million to dollars 6 billion, according to Wyrwas.
Wyrwas will share a leadership role with Edelman's Russell Dubner, a VP in the agency's corporate division.