INTERNATIONAL NEWS: Oil company hires four firms to fight dollars 18bn takeover

PARIS: French oil company Elf Aquitaine, with some help from investment banking giant Goldman Sachs, has appointed four agencies to help combat a hostile dollars 18 billion takeover bid from Franco-Belgian rival TotalFina.

PARIS: French oil company Elf Aquitaine, with some help from investment banking giant Goldman Sachs, has appointed four agencies to help combat a hostile dollars 18 billion takeover bid from Franco-Belgian rival TotalFina.

PARIS: French oil company Elf Aquitaine, with some help from

investment banking giant Goldman Sachs, has appointed four agencies to

help combat a hostile dollars 18 billion takeover bid from

Franco-Belgian rival TotalFina.



The four agencies - Brunswick, Gavin Anderson, DGM and Euro RSG - will

handle a wide range of media and investor relations tasks.



Among the largest hostile takeover attempts in European history, the

TotalFina bid is part of a global restructuring of the oil industry that

has seen a flurry of mergers in the last two years, most notably the

deals between Exxon and Mobil and British Petroleum and Amoco. As of

presstime, however, Elf Aquitaine’s counteroffer to TotalFina raised

hopes that a friendly agreement could eventually be worked out.



Brunswick, which was appointed by investment bank Goldman Sachs without

a formal pitch, is taking care of all investor relations and

communications outside France.



A team of six, headed by Rurik Ingram in conjunction with fellow partner

James Bradley and managing director Alan Parker, is working on the

account.



Elf Aquitaine itself appointed Gavin Anderson for communications with

the French financial press and investors. The account is headed by

Sabine de Lacvivier and Anne Marie Cravero, joint heads of financial

communications at Gavin Anderson’s Paris office. The company has also

hired local agencies DGM and Euro RSCG to handle mainstream French

media.



All four agencies are liaising with Elf’s in-house PR team.



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