INTERNATIONAL NEWS: Gateway hunts for Asia-Pacific PR director

HONG KONG: Gateway, the US-based manufacturer and distributor of desktop and portable personal computers, is searching for an Asia-Pacific PR director.

HONG KONG: Gateway, the US-based manufacturer and distributor of desktop and portable personal computers, is searching for an Asia-Pacific PR director.

HONG KONG: Gateway, the US-based manufacturer and distributor of

desktop and portable personal computers, is searching for an

Asia-Pacific PR director.



The position would be based out of either Singapore or Hong Kong,

reporting to senior vice president and regional managing director Frank

Smilovic in Hong Kong. While Gateway’s Asia-Pacific marketing team has

been based in Hong Kong for the past three years, it has not succeeded

in developing the high profile it covets.



Now, however, Gateway is preparing for a big push in the region.

Smilovic was appointed in October of 1998, while Ogilvy PR was chosen as

the company’s lead regional agency earlier this month. Since Gateway

does not employ any dedicated in-house press or PR staff, the regional

PR director will be responsible for building his or her own team.



According to one source, direct marketing experience is a large

component of the job description, and the post will also require

consumer, telecom and technology marketing expertise.



Gateway is the fifth-largest computer manufacturer in the US, and is

growing fast. In the first quarter of 1999, sales rose by 22% to over

dollars 2 billion, up from dollars 1.6 billion a year ago. Net income

during the quarter increased 31% to dollars 98 million.



Earlier this month, Gateway appointed John Spelich, formerly global news

and information director at Ford, as its worldwide corporate

communications director (PRWeek, July 5). Spelich reports to Gateway

corporate communications vice president Brad Shaw, who himself only

joined Gateway from Pepsi-Cola International five months ago.



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