SACRAMENTO: The California Earthquake Authority (CEA), which provides earthquake insurance to more than 900,000 state homeowners, has chosen Edelman to design and manage a marketing communications program to educate homeowners, agents and the general public about the importance of earthquake coverage.
Edelman, whose Los Angeles and Sacramento offices will collaborate on the account with Santa Monica ad agency Big Honkin' Ideas, triumphed in a review that included San Diego-based public affairs powerhouse Stoorza Ziegaus Metzger and KBC, the authority's existing PR firm. Sacramento-based KBC will continue to serve CEA's day-to-day media relations needs as its official AOR.
According to legislative and public affairs coordinator Mark Leonard, the account will be handled on a fee-by-project basis, though he declined to reveal the estimated value of the business.
The charge for Edelman and Big Honkin' Ideas, which will be led by Sacramento account supervisor John Kabateck, is to develop a comprehensive communications program to raise awareness about the level of protection the CEA offers to California homeowners.
The CEA was created in 1996 in the aftermath of the Northridge earthquake.